Nautica Jasmine Coast Fragrance Mist for Women 250ml

Nautica Jasmine Coast Fragrance Mist for Women 250ml

Nautica Jasmine Coast Fragrance Mist is a refreshing and long-lasting scent that captures the essence of the ocean. The delicate blend of jasmine, sea salt, and driftwood creates a calming and soothing aroma that is perfect for everyday wear.

Key Features:
- Refreshing and long-lasting scent
- Blend of jasmine, sea salt, and driftwood
- Perfect for everyday wear

For whom:
This fragrance mist is perfect for women who love light and fresh scents that remind them of the ocean. It is ideal for anyone looking for a fragrance that is both calming and invigorating at the same time.

Pros:
- Refreshing and soothing scent
- Long-lasting formula
- Easy to use spray bottle

Cons:
- Some may find the scent too light
- Not suitable for those who prefer stronger, more intense fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jasmine fragrance aligns with popular scents in India.	Kantar
Brand Strength	20	10	Nautica's established reputation in fragrance market.	Euromonitor
Category Momentum	20	15	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	6	Facing moderate competition from other established brands.	IDC
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Nautica Jasmine Coast Fragrance Mist offers a competitive option in the Indian body sprays & mists segment.

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