Sol De Janeiro Crush Body Fragrance Mist 240ml

Sol De Janeiro Crush Body Fragrance Mist 240ml

About Product: Sol De Janeiro Crush Body Fragrance Mist is a luxurious and long-lasting body mist that captures the essence of a Brazilian vacation in a bottle. With notes of pistachio and salted caramel, this fragrance mist will transport you to a tropical paradise with just one spritz.

Key Features: - Long-lasting fragrance - Infused with nourishing ingredients like cupuaçu butter and açaí oil - Refreshing and invigorating scent - Travel-friendly size of 240ml

For whom: This body fragrance mist is perfect for anyone who loves indulging in tropical scents and wants to feel like they're on a beach holiday all day long. Whether you're going to work, running errands, or heading out for a night on the town, this mist will keep you feeling fresh and fabulous.

Pros: - Captivating scent that lingers throughout the day - Nourishing ingredients that help to hydrate the skin - Travel-friendly size makes it easy to take on-the-go

Cons: - Some may find the fragrance to be too sweet or strong for their liking - The mist may not last as long on certain skin types or in hot climates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	Retail Today
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in India.	Business Standard
Competition	10	8	Facing strong competition from local and international brands.	India Retail News
Use-case Advantage	5	5	Unique fragrance that appeals to Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned body mist with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—