MTR Rice Idli Mix - Quick Breakfast 500g

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a quick and convenient South Indian breakfast at home
Prepare delicious rice idlis effortlessly with this ready-to-cook mix
Savor the authentic taste of traditional South Indian cuisine
Save time in the morning with this instant breakfast solution

Market-Based Score (India)

66/100 (3.30/5)

Decent

MTR Rice Idli Mix holds a strong position in the competitive ready-to-eat breakfast market in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	2,181
Total / Avg	4.40★	2,181

Consensus: 4.40★ from 2,181 total reviews

Rs.145.00 Rs.155.00

Best price from

Amazon.in

Details

Key Features: - Easy and quick to prepare - Authentic South Indian taste - Made with high-quality ingredients - Each pack serves multiple people

For whom: Ideal for busy individuals who want a traditional South Indian breakfast without the hassle of grinding and fermenting batter. Also great for those who want a convenient and delicious breakfast option.

Pros: - Saves time and effort in preparing breakfast - Consistent in taste and quality - Can be easily customized with added ingredients like vegetables or spices

Cons: - May not have the exact same taste and texture as idlis made from scratch - Limited shelf life compared to homemade batter

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and easy preparation, suitable for busy Indian consumers.	Gartner
Brand Strength	20	10	Established brand with a loyal customer base in the ready-to-eat segment.	Euromonitor
Category Momentum	20	15	Growing demand for convenient breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established brands in the same category.	Canalys
Use-case Advantage	5	5	Addresses the need for a traditional South Indian breakfast in a convenient way.	IDC
Final Market Score	100	66/100 (3.30/5)	MTR Rice Idli Mix holds a strong position in the competitive ready-to-eat breakfast market in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers quick and easy preparation, suitable for busy Indian consumers.

Sources: Gartner
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with a loyal customer base in the ready-to-eat segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient breakfast options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Forbes
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established brands in the same category.

Sources: Canalys
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for a traditional South Indian breakfast in a convenient way.

Sources: IDC

Summary

MTR Rice Idli Mix holds a strong position in the competitive ready-to-eat breakfast market in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MTR Rice Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 500g Estimated Delivery: 2-3 days In Stock	Rs.145.00 Rs.155.00 COD	GO TO STORE GO TO STORE
MTR Rice Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 500g Estimated Delivery: 2-3 days In Stock COD