MTR Upma Mix - Quick Breakfast 160g

0 reviews

Smart Rank ⓘ 73/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a quick and delicious Indian breakfast with MTR Plain Upma Mix
Roasted and seasoned semolina for authentic flavor and convenience
Ready-to-make mix saves time and effort in the morning rush
Convenient 160g pack ideal for a satisfying breakfast on-the-go

Market-Based Score (India)

66/100 (3.30/5)

Decent

MTR Plain Upma Mix holds a strong position in the Indian ready-to-eat breakfast market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	1,630
Total / Avg	4.20★	1,630

Consensus: 4.20★ from 1,630 total reviews

Rs.62.00 Rs.65.00

Best price from

Amazon.in

Details

This MTR Plain Upma Mix is a convenient and delicious option for a quick breakfast. Made with roasted and seasoned semolina, this mix is easy to prepare and perfect for those busy mornings when you need a satisfying meal in minutes.

Key Features: - Quick and easy to make - Roasted and seasoned semolina for flavor - Ready-to-make Indian breakfast - 160g pack size

For whom: This Upma mix is ideal for anyone looking for a convenient and tasty breakfast option. Whether you're a busy professional, a student rushing to class, or a parent trying to get your family fed before starting the day, this mix is a great choice for a quick and satisfying meal.

Pros: - Convenient and easy to prepare - Delicious and filling - Versatile - can be customized with your favorite toppings or spices - Authentic Indian flavors

Cons: - May not be suitable for those with dietary restrictions or allergies to certain ingredients - Some may find the seasoning too mild and prefer to add more spices for extra flavor.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and easy preparation with authentic flavors.	Retail360
Brand Strength	20	10	Established brand known for quality and taste in Indian households.	Brand Equity
Category Momentum	20	15	Growing demand for convenient breakfast options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceBaba
Competition	10	6	Facing competition from both local and international ready-to-eat breakfast mixes.	GroceryDive
Use-case Advantage	5	5	Addresses the need for a traditional Indian breakfast in a time-efficient manner.	FoodNavigator
Final Market Score	100	66/100 (3.30/5)	MTR Plain Upma Mix holds a strong position in the Indian ready-to-eat breakfast market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers quick and easy preparation with authentic flavors.

Sources: Retail360
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand known for quality and taste in Indian households.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient breakfast options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: PriceBaba
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and international ready-to-eat breakfast mixes.

Sources: GroceryDive
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for a traditional Indian breakfast in a time-efficient manner.

Sources: FoodNavigator

Summary

MTR Plain Upma Mix holds a strong position in the Indian ready-to-eat breakfast market segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MTR Plain Upma Mix - Breakfast Mix \| Quick Breakfast \| Roasted & Seasoned Semolina \| Ready-To-Make Indian Breakfast \| 160g Estimated Delivery: 2-3 days In Stock	Rs.62.00 Rs.65.00 COD	GO TO STORE GO TO STORE
MTR Plain Upma Mix - Breakfast Mix \| Quick Breakfast \| Roasted & Seasoned Semolina \| Ready-To-Make Indian Breakfast \| 160g Estimated Delivery: 2-3 days In Stock COD