Modicare Salon Professional Argan Oil Of Morocco Hair Treatment Oil 100ml Hairpin Free

Modicare Salon Professional Argan Oil Of Morocco Hair Treatment Oil 100ml Hairpin Free

Modicare Salon Professional Argan Oil Of Morocco Hair Treatment Oil is a luxurious hair oil that nourishes and rejuvenates dry and damaged hair. Enriched with the goodness of Moroccan Argan Oil, it helps to restore hair's natural shine and softness.

Key Features: - Contains Moroccan Argan Oil for deep hydration - Helps to repair and strengthen hair - Leaves hair feeling smooth and silky - Lightweight formula that doesn't weigh hair down - Free from harmful chemicals like sulfates and parabens

For whom: This hair treatment oil is ideal for those with dry, damaged, or frizzy hair in need of extra nourishment and care. It is suitable for all hair types and can be used on both natural and chemically treated hair.

Pros: - Restores hair's natural shine and softness - Helps to repair and strengthen damaged hair - Lightweight formula that doesn't leave hair greasy - Free from harmful chemicals

Cons: - The scent may be too strong for some users - May be on the pricier side compared to other hair oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil is a popular ingredient for hair treatment oils in India.	Vogue
Brand Strength	20	18	Modicare's strong brand reputation in the Indian beauty industry.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing strong competition from established and emerging hair oil brands.	Beauty India
Use-case Advantage	5	5	Addresses common hair concerns like frizz and dryness effectively.	Femina
Final Market Score	100	76/100 (3.80/5)	Modicare Salon Professional Argan Oil Of Morocco Hair Treatment Oil 100ml is well-positioned in the Indian hair oil market with its strong brand and effective use-case advantage.

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