Modicare Anti Viral Anti Bacterial and Anti Fungal Dandruff Treatment Essensual Instant Tea Tree Oil for Hair Growth and Hair Fall Control

Modicare Anti Viral Anti Bacterial and Anti Fungal Dandruff Treatment Essensual Instant Tea Tree Oil for Hair Growth and Hair Fall Control

About Product: Modicare Anti Viral Anti Bacterial and Anti Fungal Dandruff Treatment Essensual Instant Tea Tree Oil is a specially formulated hair treatment designed to combat dandruff, promote hair growth, and control hair fall. Made with natural ingredients, this product is gentle on the scalp yet effective in providing relief from various scalp issues.

Key Features: - Contains tea tree oil known for its anti-viral, anti-bacterial, and anti-fungal properties - Promotes healthy scalp and hair growth - Controls dandruff and reduces hair fall - Suitable for all hair types - Easy to use and quick results

For whom: This product is ideal for individuals dealing with dandruff, hair fall, and scalp issues. Whether you have oily, dry, or normal hair, this treatment can help improve the overall health of your scalp and hair.

Pros: - Natural ingredients - Multipurpose treatment for various scalp issues - Promotes hair growth and controls hair fall - Suitable for all hair types

Cons: - May take time to see significant results - Strong tea tree oil scent may not be appealing to all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil known for its anti-fungal and anti-bacterial properties, aligning with product claims.	Haircare Today
Brand Strength	20	18	Established brand with a loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in the market.	Retail Today
Competition	10	8	Facing competition from established brands offering similar natural hair care solutions.	Beauty Insights
Use-case Advantage	5	5	Addresses multiple hair concerns like dandruff, hair growth, and hair fall in one product.	Haircare Gazette
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective natural ingredients, facing competition in growing market segment.

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