MISSHA Glow Skin Balm I Dewy Finish I Hydration Boost I Achieve Radiant Skin I All in One Solution I K Beauty Favorite I K Beauty Favorite I VersatileBeauty I 50ml

MISSHA Glow Skin Balm I Dewy Finish I Hydration Boost I Achieve Radiant Skin I All in One Solution I K Beauty Favorite I K Beauty Favorite I VersatileBeauty I 50ml

About Product: The MISSHA Glow Skin Balm is a versatile beauty product that can help achieve radiant skin with its dewy finish and hydration boost. This all-in-one solution is a K-beauty favorite and comes in a convenient 50ml size. Key Features: - Provides a dewy finish for radiant skin - Boosts hydration for a more glowing complexion - Versatile product that can be used as a makeup base or alone - Comes in a convenient 50ml size for on-the-go use For whom: The MISSHA Glow Skin Balm is suitable for anyone looking to achieve radiant and hydrated skin. It is perfect for those who want a dewy finish and a boost of hydration in their skincare routine. Pros: - Provides a dewy finish for radiant skin - Boosts hydration for a more glowing complexion - Can be used as a makeup base or alone - Convenient 50ml size for on-the-go use Cons: - May not be suitable for those with oily skin - Some users may prefer a matte finish over dewy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The all-in-one solution and hydration boost align well with Indian consumers' skincare needs.	Kline
Brand Strength	20	18	MISSHA is a well-known K Beauty brand with a loyal following in India.	Euromonitor
Category Momentum	20	15	Growing demand for multi-purpose body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar K Beauty products in India.	Statista
Competition	10	0	Intense competition in the Indian body creams market may impact market penetration.	GfK
Use-case Advantage	5	3	Offers a versatile solution for various skin concerns, appealing to Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	MISSHA Glow Skin Balm positioned well in the Indian body creams market with strong brand recognition and versatile features.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—