Miduty Vitamin ADK Multivitamin Contains Vitamin A D3 K2 Immunity Booster Bone Strength Healthy Heart Vitamin ADK Supplement For Men and Women 30 Capsules

Key Features:
- Contains essential vitamins A, D, and K for overall health
- Boosts immunity and supports bone strength
- Promotes a healthy heart
- Suitable for both men and women


For whom:
- Individuals looking to boost their immune system
- Those wanting to support bone health
- People looking for a supplement to promote heart health


Pros:
- Contains a powerful combination of vitamins A, D, and K
- Easy-to-take capsule form
- Suitable for both men and women


Cons:
- May not be suitable for individuals with certain medical conditions, always consult a healthcare professional before taking any supplements
- Some individuals may experience digestive discomfort when taking vitamin supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential vitamins for immunity and bone health.	Euromonitor
Brand Strength	20	15	Established brand with positive consumer perception.	Nielsen
Category Momentum	20	10	Growing demand for multivitamins in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	6	Facing moderate competition from other multivitamin brands.	Forbes
Use-case Advantage	5	5	Caters to both men and women with specific health benefits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned multivitamin supplement in a competitive market.

Factor	Rating (out of 5)	Notes
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