Overview
Market-Based Score (India)
66/100
(3.30/5)
Strong
A competitive option in the growing activity tracker market, balancing features and price.
Factor Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 18 | The product offers essential features like heart rate monitoring and sleep tracking, appealing to users. | Notebookcheck, CNET |
| Brand Strength | 20 | 10 | MELBON is a relatively new brand with moderate recognition in the fitness segment. | Gartner, TechCrunch |
| Category Momentum | 20 | 15 | The activity tracker market in India is growing rapidly due to increasing health awareness. | IDC, Statista |
| Price Positioning | 20 | 14 | Competitively priced for the features offered, making it attractive to budget-conscious consumers. | Flipkart, Amazon |
| Competition | 10 | 6 | Faces stiff competition from established brands like Xiaomi and Fitbit in the Indian market. | Counterpoint, TechRadar |
| Use-case Advantage | 5 | 3 | Primarily targets fitness enthusiasts and kids, limiting broader appeal. | BusinessToday, Forbes |
| Total | 100 | 66 | ||
Product Checklist (AI)
Product Checklist (100 Points)
Array • Updated: 2025-10-14 14:01:24
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5CoolingGoodBasic features, not ideal for tropical climates.
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10EfficiencyHighNo inverter technology, average energy savings.
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2AirLowLacks advanced air quality features.
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5NoiseGoodModerate noise levels, acceptable for home use.
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8BuildHighDecent build quality, but not highly durable.
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10ValueHighAffordable, but limited features for price.
Final Score & Verdict
Score 40 / 100
• Poor
Not recommended for serious fitness tracking.
Reviews Summary
👠Positives
â Reviews Summary
✅ What Users Love
- Accurate heart rate and step tracking
- User-friendly interface and setup
- Affordable price for the features offered
âš ï¸ Critical
âš ï¸ What to Watch
- Battery life could be improved
- Limited compatibility with some smartphones
- Display visibility in bright sunlight is poor
