MANUKA HONEY YOGURT HYDRATE REPAIR CONDITIONER

MANUKA HONEY YOGURT HYDRATE REPAIR CONDITIONER

- This hydrating conditioner is infused with Manuka honey and yogurt to help repair and nourish dry, damaged hair.

- Key Features: - Manuka honey is known for its moisturizing and healing properties, helping to restore hydration to the hair. - Yogurt contains proteins and vitamins that help strengthen and repair the hair shaft. - This conditioner also helps to detangle and soften hair, leaving it smooth and manageable.

- For whom: - This conditioner is suitable for those with dry, damaged, or frizzy hair in need of hydration and repair.

- Pros: - Helps to hydrate and repair dry, damaged hair - Leaves hair feeling soft and manageable - Contains natural ingredients like Manuka honey and yogurt

- Cons: - Some users may find the scent too strong - May not be suitable for those with allergies to honey or dairy products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique hydrating and repairing properties suitable for Indian hair types.	Vogue India
Brand Strength	20	18	Well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the Indian market.	Business Standard
Competition	10	0	Intense competition from both local and international hair conditioner brands in India.	Forbes India
Use-case Advantage	5	3	Addresses specific hair hydration and repair needs of Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Premium conditioner with strong brand loyalty and unique hydrating properties.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—