Mamaearth Ubtan Moisturizing Lotion Soap with Turmeric Sandalwood 125 g Removes Tan Benefits of Lotion in a Soap Gently Exfoliates Deeply Cleanses Nourishes Dry Skin Non Drying 76 TFM Grade 1 Soap

0 reviews

Smart Rank ⓘ 61/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Removes tan and gently exfoliates for smoother skin
Deeply cleanses and nourishes dry skin with natural ingredients
Non-drying formula keeps skin moisturized and healthy
Ideal for dry skin seeking gentle exfoliation and tan removal

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong market position with a well-aligned product offering for the growing demand in the natural skincare segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.9★	30
Total / Avg	3.90★	30

Consensus: 3.90★ from 30 total reviews

Rs.449.00 Rs.599.00

Best price from

Amazon.in

Key Features

Category	Soap
Key Ingredients	Turmeric, Sandalwood
Benefits	Removes Tan, Nourishes Dry Skin, Gently Exfoliates
TFM	76% Grade 1
Skin Type	All Skin Types
Usage	Daily Use
Pros	Effective Tan Removal, Non-Drying
Cons	Strong Scent, Low Lather

Details

Mamaearth Ubtan Moisturizing Lotion Soap with Turmeric Sandalwood 125 g Removes Tan Benefits of Lotion in a Soap Gently Exfoliates Deeply Cleanses Nourishes Dry Skin Non Drying 76 TFM Grade 1 Soap

About Product: Mamaearth Ubtan Moisturizing Lotion Soap is a unique soap that combines the benefits of lotion with a traditional ubtan recipe. It is enriched with turmeric and sandalwood to provide a nourishing and cleansing experience for the skin.

Key Features: - Removes Tan - Benefits of Lotion in a Soap - Gently Exfoliates - Deeply Cleanses - Nourishes Dry Skin - Non-Drying - 76% TFM Grade 1 Soap

For whom: This soap is suitable for all skin types, especially those with dry or sensitive skin. It is gentle enough for daily use and helps to keep the skin moisturized and healthy.

Pros: - Removes tan effectively - Provides the benefits of a lotion in a soap form - Exfoliates and cleanses the skin deeply - Nourishes dry skin without drying it out - Made with natural ingredients like turmeric and sandalwood

Cons: - Some users may find the scent of turmeric and sandalwood to be too strong - May not lather as much as traditional soaps

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of Ubtan, Turmeric, and Sandalwood aligns with Indian consumer preferences for traditional skincare ingredients.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for natural and organic products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium natural soap bars in the market.	Retail360
Competition	10	3	Facing increasing competition from new entrants in the natural soap segment.	AC Nielsen
Use-case Advantage	5	5	Offers the benefits of a lotion in a convenient soap format, catering to busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market position with a well-aligned product offering for the growing demand in the natural skincare segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Combination of Ubtan, Turmeric, and Sandalwood aligns with Indian consumer preferences for traditional skincare ingredients.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Mamaearth is a well-known brand for natural and organic products in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for natural skincare products in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar premium natural soap bars in the market.

Sources: Retail360
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Facing increasing competition from new entrants in the natural soap segment.

Sources: AC Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Offers the benefits of a lotion in a convenient soap format, catering to busy consumers.

Sources: Kantar

Summary

Strong market position with a well-aligned product offering for the growing demand in the natural skincare segment.

Quick Compare

Mamaearth Ubtan Lotion Soap 125g 125 g

Rs.99.00

⭐ Reviews Summary

✅ What Users Love

Removes tan effectively
Gently exfoliates and deeply cleanses
Nourishes dry skin and is non-drying

⚠️ What to Watch

Scent may be too strong for some users
Soap bar may melt quickly
Price point is higher compared to other similar products

Saara Herbal Fresh Kuppaimeni Soap 90g - Detoxify

Rs.169.00

⭐ Reviews Summary

✅ What Users Love

Effectively detoxifies skin and reduces acne/pimple issues.
Contains pure coconut oil, providing moisturizing benefits.
Handmade with herbal ingredients, appealing to natural product users.

⚠️ What to Watch

May not suit all skin types, causing irritation for some users.
Scent may be too strong or herbal for certain preferences.
Limited lather compared to commercial soaps, which some users dislike.

OROOTS Kojic Lightening Powder 25g

Rs.399.00

⭐ Reviews Summary

✅ What Users Love

Effective skin lightening results reported by users.
Versatile for various DIY skincare applications.
High purity level appreciated for quality.

⚠️ What to Watch

Some users experienced skin irritation.
Requires careful handling and measurement.
Results may vary significantly between individuals.

Spa Exfoliating Gloves - Set of 2 - Green

Rs.229.00

⭐ Reviews Summary

✅ What Users Love

Effective exfoliation
Durable material
Convenient lanyard for hanging

⚠️ What to Watch

Loofah may be too rough for sensitive skin
Some users found the gloves to be too small
Lanyard may break easily

Where to Buy

Mamaearth

₹249.00

3-5 days · ⭐ 4.8/5

Buy

Amazon India

₹249.00

2-4 days · ⭐ 4.5/5

Buy

Nykaa

₹249.00

2-4 days · ⭐ 4.7/5

Buy

Reliance Fresh

₹249.00

N/A · ⭐ 4/5

Big Bazaar

₹249.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Mamaearth	249.00	3-5 days	4.8/5	Buy Now
Amazon India	249.00	2-4 days	4.5/5	Buy Now
Nykaa	249.00	2-4 days	4.7/5	Buy Now
Reliance Fresh	249.00	N/A	4/5	-
Big Bazaar	249.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Rivona Natural Cool Epsom Muscle Therapy body wash \| Shower Gel with Magnesium salt (epsom salt) Menthol & Rosemary Oil \| Instant Muscle recovery, skin Relaxation, Hand and Foot Soak l Refreshing Natural Fragrance \| Sports & Fitness - 250 ml Estimated Delivery: 2-3 days In Stock	Rs.449.00 Rs.599.00 COD	GO TO STORE GO TO STORE
Rivona Natural Cool Epsom Muscle Therapy body wash \| Shower Gel with Magnesium salt (epsom salt) Menthol & Rosemary Oil \| Instant Muscle recovery, skin Relaxation, Hand and Foot Soak l Refreshing Natural Fragrance \| Sports & Fitness - 250 ml Estimated Delivery: 2-3 days In Stock COD