Mamaearth Rice Water Dewy Sunscreen with SPF 50 PA UVA UVB Protection Tan Protection Gives Glass Skin Glow No White Cast For All Skin Types 50 g

About Product: Mamaearth Rice Water Dewy Sunscreen is a lightweight sunscreen with SPF 50 that provides protection against UVA and UVB rays. It also helps in preventing tanning and gives a glass skin glow.

Key Features: This sunscreen is enriched with rice water which helps in brightening the skin and reducing uneven skin tone. It is suitable for all skin types and does not leave behind any white cast.

For whom: This sunscreen is suitable for all skin types and is perfect for those looking for sun protection with added skin benefits like a glass skin glow.

Pros: Provides high SPF protection, prevents tanning, gives a glass skin glow, lightweight formula, suitable for all skin types.

Cons: Some users may find the texture to be slightly greasy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunscreen with SPF 50, PA protection, and tan protection align well with Indian consumer needs.	Euromonitor
Brand Strength	20	15	Mamaearth is a well-known brand with strong presence in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established sunscreen brands in the Indian market.	BeautyInsider
Use-case Advantage	5	5	Addresses the need for sun protection while providing a glass skin glow.	Vogue
Final Market Score	100	66/100 (3.30/5)	Mamaearth Rice Water Dewy Sunscreen is well-positioned in the Indian skincare market with its unique features and competitive pricing.

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