Mamaearth Coco Soft Bathing Bar for Babies pH 5 5 with Coconut Oil Turmeric Pack of 2 75g

About Product:

Mamaearth Coco Soft Bathing Bar is specifically designed for babies with a pH level of 5.5 to gently cleanse and moisturize their delicate skin. This pack contains 2 bars of 75g each, enriched with coconut oil and turmeric to keep your baby's skin soft and healthy.

Key Features:

- pH balanced formula suitable for babies
- Infused with coconut oil and turmeric for nourishment
- Gentle on baby's delicate skin
- Free from harmful chemicals and toxins

For whom:

This bathing bar is perfect for parents looking for a gentle and natural solution to cleanse their baby's skin. It is suitable for babies of all ages and skin types, especially those with sensitive skin.

Pros:

- Moisturizes and nourishes baby's skin
- pH balanced formula gentle on delicate skin
- Free from harmful chemicals
- Leaves baby's skin soft and supple

Cons:

- Some users may find the bar to be too small for daily use
- Fragrance may not appeal to everyone
- Can melt easily if left in water for too long

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and turmeric are popular ingredients for baby skincare in India.	Euromonitor
Brand Strength	20	18	Mamaearth is a well-known brand for baby care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural baby care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for a pack of 2 baby bathing bars in the Indian market.	Retail360
Competition	10	10	Facing competition from other established baby care brands in India.	BabyWorld, KidsCareReview
Use-case Advantage	5	3	Suitable for babies with sensitive skin, a key need in the Indian market.	BabyCareToday
Final Market Score	100	81/100 (4.05/5)	Strong product positioning with natural ingredients for baby skincare in India.

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