Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types

0 reviews
Smart Rank ⓘ 64/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Detoxify your skin with activated charcoal
  • Energizing mint scent for a refreshing experience
  • Deeply cleanses and intensely moisturizes
  • Suitable for all skin types, including sensitive skin

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 34
Total / Avg 4.40★ 34
Consensus: 4.40★ from 34 total reviews
Rs.249.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Key Ingredients Activated Charcoal, Mint
Benefits Deep Cleansing, Intense Moisturization
Fragrance Long-Lasting Mint
Skin Type All Skin Types
Volume 275ml
Pros Refreshing Scent, Versatile Use
Cons Not for Very Sensitive Skin
Details

Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types



This Mamaearth Charcoal Moisturizing Body wash is specially formulated with activated charcoal and energizing mint scent to help in skin detoxification. It deeply cleanses the skin without stripping off its natural oils.

Key Features:
- Contains activated charcoal that helps in detoxifying the skin
- Enriched with mint scent for an energizing experience
- Provides intense moisturization to the skin
- Suitable for all skin types
- Leaves a long-lasting fragrance on the skin

Ideal for those looking for a body wash that not only cleanses the skin but also provides moisturization and a refreshing scent. It is suitable for all skin types, making it a versatile option for everyone.

Pros:
- Deeply cleanses the skin
- Provides intense moisturization
- Leaves a refreshing mint scent
- Suitable for all skin types
- Long-lasting fragrance

Cons:
- May not be suitable for individuals with very sensitive skin due to the presence of activated charcoal.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Activated charcoal and mint scent align with current consumer preferences for detoxifying and refreshing body washes. Euromonitor
Brand Strength 20 18 Mamaearth is a well-known brand for natural skincare products in India. Brandwatch
Category Momentum 20 15 Growing demand for natural body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash gels in the market. Retail360
Competition 10 8 Facing moderate competition from other natural body wash gel brands in the market. Kantar
Use-case Advantage 5 5 Addresses the need for skin detoxification and moisturization for all skin types. GFK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Activated charcoal and mint scent align with current consumer preferences for detoxifying and refreshing body washes.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Mamaearth is a well-known brand for natural skincare products in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural body wash gels in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium body wash gels in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other natural body wash gel brands in the market.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for skin detoxification and moisturization for all skin types.
    Sources: GFK
Summary
Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market.

Quick Compare

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Rs.299.00
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Where to Buy

Mamaearth Website
₹399.00
3-5 days · ⭐ 4.8/5
Buy
Amazon India
₹399.00
2-4 days · ⭐ 4.5/5
Buy
Flipkart
₹399.00
2-3 days · ⭐ 4.3/5
Buy
Nykaa Store
₹399.00
N/A · ⭐ 4.6/5
-
Reliance Fresh
₹399.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Mamaearth Website
399.00 3-5 days 4.8/5 Buy Now
Amazon India
399.00 2-4 days 4.5/5 Buy Now
Flipkart
399.00 2-3 days 4.3/5 Buy Now
Nykaa Store
399.00 N/A 4.6/5 -
Reliance Fresh
399.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.249.00 Rs.599.00

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Best price
Rs.249.00 Rs.599.00