Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types
Smart Rank ⓘ
64/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Detoxify your skin with activated charcoal
- Energizing mint scent for a refreshing experience
- Deeply cleanses and intensely moisturizes
- Suitable for all skin types, including sensitive skin
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 34 |
Total / Avg | 4.40★ | 34 |
Consensus:
4.40★ from 34 total reviews
Key Features
Category | Body Wash |
---|---|
Key Ingredients | Activated Charcoal, Mint |
Benefits | Deep Cleansing, Intense Moisturization |
Fragrance | Long-Lasting Mint |
Skin Type | All Skin Types |
Volume | 275ml |
Pros | Refreshing Scent, Versatile Use |
Cons | Not for Very Sensitive Skin |
Details
Mamaearth Charcoal Moisturizing Body Wash with Activated Charcoal Energizing Mint Scent for Skin Detoxification 275ml Deeply Cleanses Intensely Moisturizes Long Lasting Fragrance All Skin Types
This Mamaearth Charcoal Moisturizing Body wash is specially formulated with activated charcoal and energizing mint scent to help in skin detoxification. It deeply cleanses the skin without stripping off its natural oils.
Key Features:
- Contains activated charcoal that helps in detoxifying the skin
- Enriched with mint scent for an energizing experience
- Provides intense moisturization to the skin
- Suitable for all skin types
- Leaves a long-lasting fragrance on the skin
Ideal for those looking for a body wash that not only cleanses the skin but also provides moisturization and a refreshing scent. It is suitable for all skin types, making it a versatile option for everyone.
Pros:
- Deeply cleanses the skin
- Provides intense moisturization
- Leaves a refreshing mint scent
- Suitable for all skin types
- Long-lasting fragrance
Cons:
- May not be suitable for individuals with very sensitive skin due to the presence of activated charcoal.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Activated charcoal and mint scent align with current consumer preferences for detoxifying and refreshing body washes. | Euromonitor |
Brand Strength | 20 | 18 | Mamaearth is a well-known brand for natural skincare products in India. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for natural body wash gels in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium body wash gels in the market. | Retail360 |
Competition | 10 | 8 | Facing moderate competition from other natural body wash gel brands in the market. | Kantar |
Use-case Advantage | 5 | 5 | Addresses the need for skin detoxification and moisturization for all skin types. | GFK |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Activated charcoal and mint scent align with current consumer preferences for detoxifying and refreshing body washes.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Mamaearth is a well-known brand for natural skincare products in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural body wash gels in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium body wash gels in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other natural body wash gel brands in the market.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for skin detoxification and moisturization for all skin types.Sources: GFK
Summary
Strong brand and feature fit position Mamaearth Charcoal Body Wash well in the growing Indian natural body wash gel market.
Quick Compare

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Effective skin detoxification
- Intensely moisturizes
- Long-lasting fragrance
⚠️ What to Watch
- Scent may be too strong for some
- Texture may be too thick for preference
- Packaging could be improved for easier dispensing

Rs.449.00
⭐ Reviews Summary
✅ What Users Love
- Effective in combating bacteria, itchiness, and odors
- pH balanced formula is gentle on skin
- Aloe Vera and Tea Tree ingredients provide soothing and refreshing sensation
⚠️ What to Watch
- Some users found the scent too strong
- Packaging could be improved for easier dispensing
- Price point may be higher compared to other similar products

Rs.1,080.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on sensitive skin
- Moisturizes effectively without leaving a greasy residue
- Pleasant fragrance that enhances the shower experience
⚠️ What to Watch
- Higher price point compared to regular shower gels
- May not lather as much as traditional soaps
- Some users report a feeling of residue after rinsing
Where to Buy
₹399.00
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₹399.00
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Price Comparison
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