Lycan Wrist/Ankle Weights 2 kg (1 kg Each x 2 pc), rubber, black (1 kg pair)

About Product: The Lycan Wrist/Ankle Weights are designed to add resistance to your workouts, helping you increase strength and endurance. Made from durable rubber material, these weights are comfortable to wear and easy to adjust.

Key Features: - Each weight is 1 kg, allowing you to adjust the resistance level based on your fitness goals - Can be used on either wrists or ankles for versatile exercises - Secure velcro straps ensure a snug and comfortable fit during workouts

For whom: These weights are suitable for anyone looking to intensify their workouts, from beginners to advanced fitness enthusiasts. They can be used for a variety of exercises, including walking, running, and strength training.

Pros: - Comfortable to wear due to the soft rubber material - Adjustable weight levels for customization - Velcro straps keep weights in place during exercise - Versatile for use on wrists or ankles

Cons: - May feel bulky for some users - Limited color options (only available in black) - Straps may loosen over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	2 kg weight suitable for beginners and intermediate users.	Livemint, NDTV
Brand Strength	20	15	Established brand with positive customer reviews.	Times of India, The Hindu
Category Momentum	20	10	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	6	Facing competition from other established fitness brands.	CNBC, Forbes
Use-case Advantage	5	5	Versatile for both wrist and ankle workouts.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian fitness market with strong brand and competitive pricing.

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