Amazon Basics 13mm Extra Thick NBR Yoga and Exercise Mat with Carrying Strap, Steel

The Amazon Basics 13mm Extra Thick NBR Yoga and Exercise Mat is designed to provide extra cushioning and support for your yoga and exercise routines. Made from high-density NBR foam, this mat is 13mm thick to help protect your joints and enhance your comfort during workouts.

Key features of this mat include its durable construction, non-slip surface for stability, and a carrying strap for easy transport. The mat is also easy to clean and maintain, making it a convenient choice for home or gym use.

This yoga and exercise mat is suitable for anyone looking for a comfortable and supportive surface for their workouts. Whether you are a beginner or a seasoned yogi, this mat can help improve your practice and provide a better experience during exercise routines.

Pros of the Amazon Basics 13mm Extra Thick NBR Yoga and Exercise Mat include its extra thickness for added comfort, non-slip surface for stability, and easy-to-clean material. The carrying strap also makes it convenient for travel or transport.

Cons of this mat may include its larger size and thickness, which may not be ideal for those looking for a more portable or compact option. Some users may also find the extra thickness to be too much for their preferences, depending on their workout needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	13mm thickness and NBR material align with Indian consumer preferences for durability.	Business Today, The Hindu
Brand Strength	20	10	Amazon Basics known for reliable and affordable products.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, India Today
Competition	10	6	Facing competition from local and international brands offering similar yoga mats.	The Indian Express, CNBC TV18
Use-case Advantage	5	5	Versatile mat suitable for yoga and various exercises, appealing to Indian consumers looking for multi-functional products.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Amazon Basics 13mm Yoga Mat well-positioned in growing Indian fitness market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—