Lifelong PVC Hex Dumbbells Pack of 2 (5kg*2) Black Color for Home Gym Equipment Fitness Barbell|Gym Exercise|Home Workout, Gym Dumbbells|Dumbbells Weights for Men & Women (6 Months Warranty)

- The Lifelong PVC Hex Dumbbells Pack of 2 is designed for individuals looking to incorporate strength training into their home workout routines. These dumbbells are ideal for a wide range of exercises including bicep curls, shoulder presses, and squats.

- Key Features of these dumbbells include a hexagonal shape to prevent rolling, a PVC coating for durability and a comfortable grip, and a total weight of 5kg per dumbbell, making them suitable for both beginners and more experienced lifters.

- These dumbbells are suitable for both men and women who are looking to build muscle, increase strength, or tone their bodies. Whether you are just starting out on your fitness journey or are a seasoned gym-goer, these dumbbells can help you achieve your goals.

- Pros of the Lifelong PVC Hex Dumbbells include their durable PVC coating, comfortable grip, and versatile use for a wide range of exercises. The pack of 2 dumbbells also offers convenience for those looking to work out both arms simultaneously.

- Cons of these dumbbells may include the fixed weight of 5kg per dumbbell, which may be too light for some individuals looking to lift heavier weights. Additionally, the PVC coating may wear down over time with frequent use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable weight and design for home gym workouts.	The Hindu, Livemint
Brand Strength	20	10	Lifelong is a recognized brand in the Indian fitness market.	ET Brand Equity, Business Today
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Insider, Financial Express
Competition	10	6	Facing competition from other established fitness equipment brands.	CNBC TV18, The Times of India
Use-case Advantage	5	5	Versatile dumbbells suitable for both men and women.	India Today, The Economic Times
Final Market Score	100	66/100 (3.30/5)	Lifelong PVC Hex Dumbbells offer a balanced mix of features and pricing, positioned well in the growing Indian home fitness market.

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