FORTUNE Masoor Malka Big - Unpolished 500 Gm

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Unpolished masoor malka beans for nutritious meals
Sortex cleaned for purity and quality assurance
500 gm pack size ideal for small households
Affordable price of 75 INR for budget-conscious buyers

Market-Based Score (India)

76/100 (3.80/5)

Good value

Fortune Masoor Malka offers a competitive and trusted option in the unpolished pulses segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	527
Total / Avg	4.40★	527

Consensus: 4.40★ from 527 total reviews

Rs.69.00 Rs.79.00

Best price from

Amazon.in

Key Features

Category	Lentil
Weight	500 Gm
Quality	Unpolished
Cleaning	Sortex Cleaned
Nutrition	High in protein and fiber
Suitability	Vegetarian
Usage	Indian cooking
Pros	High quality and purity
Cons	Pack size may be small

Details

FORTUNE Masoor Malka is a premium quality lentil that comes in a 500 gm pack. It is unpolished and sorted cleaned to ensure the highest quality and purity.

Key Features: - Premium quality lentils - Unpolished for maximum nutrition - Sortex cleaned for purity

This product is perfect for anyone looking to incorporate healthy and nutritious lentils into their diet. It is suitable for vegetarians and is a staple in Indian cooking.

Pros: - High quality and purity - Rich in protein and fiber - Versatile ingredient for various dishes

Cons: - Some may find the 500 gm pack size too small for regular use - Price may be slightly higher compared to regular lentils.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and sortex cleaned pulses meet consumer preferences	Hindu Business Line, Financial Express
Brand Strength	20	18	Fortune is a trusted brand known for quality pulses	Economic Times, Livemint
Category Momentum	20	15	Growing demand for unpolished pulses in Indian market	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	5	Facing competition from other established brands in the segment	India Today, Moneycontrol
Use-case Advantage	5	3	Versatile for various Indian dishes like dal and khichdi	NDTV
Final Market Score	100	76/100 (3.80/5)	Fortune Masoor Malka offers a competitive and trusted option in the unpolished pulses segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Large size and sortex cleaned pulses meet consumer preferences

Sources: Hindu Business Line, Financial Express
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Fortune is a trusted brand known for quality pulses

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for unpolished pulses in Indian market

Sources: Mint, Business Standard
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the market

Sources: Business Today, CNBC TV18
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from other established brands in the segment

Sources: India Today, Moneycontrol
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile for various Indian dishes like dal and khichdi

Sources: NDTV

Summary

Fortune Masoor Malka offers a competitive and trusted option in the unpolished pulses segment.

Quick Compare

FORTUNE Masoor Malka Big - Unpolished 500 Gm

Rs.79.00

⭐ Reviews Summary

✅ What Users Love

High quality and purity of the lentils
Good taste and texture in cooking
Convenient packaging for storage

⚠️ What to Watch

Higher price compared to other brands
Occasional presence of small stones or impurities
Limited availability in some regions

Tata Sampann Kala Chana 500g

Rs.80.00

⭐ Reviews Summary

✅ What Users Love

High quality and rich flavor
Nutritious and healthy option
Versatile for various recipes

⚠️ What to Watch

Packaging could be improved for freshness
Higher price compared to polished options
Some users reported inconsistent size of chana

Organic Tattva Red Rice 1 KG

Rs.189.00

⭐ Reviews Summary

✅ What Users Love

High nutritional value with rich iron and vitamin content
Certified organic and gluten-free, appealing to health-conscious consumers
Good taste and texture, suitable for various dishes

⚠️ What to Watch

Higher price compared to non-organic rice options
Some customers reported longer cooking time
Occasional issues with packaging integrity during shipping

INDIA GATE Premium Basmati Rice - Long Grain / Aged - 5 kg

Rs.865.00

⭐ Reviews Summary

✅ What Users Love

Excellent aroma and flavor when cooked.
Grains remain separate and fluffy after cooking.
Good value for money with the extra 1 kg free.

⚠️ What to Watch

Some customers reported inconsistent grain length.
Occasional presence of broken grains in the pack.
Higher price compared to other basmati rice brands.

Where to Buy

BigBasket

₹65.00

1-2 days · ⭐ 4.3/5

Buy

Grofers

₹70.00

2-3 days · ⭐ 4.1/5

Buy

Reliance Fresh

₹75.00

N/A · ⭐ 4.2/5

More Megastore

₹72.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	65.00	1-2 days	4.3/5	Buy Now
Grofers	70.00	2-3 days	4.1/5	Buy Now
Reliance Fresh	75.00	N/A	4.2/5	-
More Megastore	72.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	FORTUNE Masoor Malka (Big), 500 Gm, Unpolished And Sortex Cleaned Estimated Delivery: 2-3 days In Stock	Rs.69.00 Rs.79.00 COD	GO TO STORE GO TO STORE
FORTUNE Masoor Malka (Big), 500 Gm, Unpolished And Sortex Cleaned Estimated Delivery: 2-3 days In Stock COD