FORTUNE Masoor Malka Big - Unpolished 500 Gm

0 reviews
FORTUNE Masoor Malka Big - Unpolished 500 Gm
Smart Rank ⓘ 78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Unpolished masoor malka beans for nutritious meals
  • Sortex cleaned for purity and quality assurance
  • 500 gm pack size ideal for small households
  • Affordable price of 75 INR for budget-conscious buyers

Market-Based Score (India)

76/100 (3.80/5)
Good value
Fortune Masoor Malka offers a competitive and trusted option in the unpolished pulses segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 527
Total / Avg 4.40★ 527
Consensus: 4.40★ from 527 total reviews
Rs.69.00 Rs.79.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large size and sortex cleaned pulses meet consumer preferences Hindu Business Line, Financial Express
Brand Strength 20 18 Fortune is a trusted brand known for quality pulses Economic Times, Livemint
Category Momentum 20 15 Growing demand for unpolished pulses in Indian market Mint, Business Standard
Price Positioning 20 15 Competitively priced compared to similar products in the market Business Today, CNBC TV18
Competition 10 5 Facing competition from other established brands in the segment India Today, Moneycontrol
Use-case Advantage 5 3 Versatile for various Indian dishes like dal and khichdi NDTV
Final Market Score 100 76/100 (3.80/5) Fortune Masoor Malka offers a competitive and trusted option in the unpolished pulses segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Large size and sortex cleaned pulses meet consumer preferences
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Fortune is a trusted brand known for quality pulses
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for unpolished pulses in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market
    Sources: Business Today, CNBC TV18
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from other established brands in the segment
    Sources: India Today, Moneycontrol
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for various Indian dishes like dal and khichdi
    Sources: NDTV
Summary
Fortune Masoor Malka offers a competitive and trusted option in the unpolished pulses segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.69.00 Rs.79.00

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FORTUNE Masoor Malka (Big), 500 Gm, Unpolished And Sortex Cleaned

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.69.00 Rs.79.00