LBS Pure Mustard Oil 100 Extra Virgin Cold Pressed Natural Mustard Oil For Hair Skin Massages Rich In Omega 3 Vitamins Antioxidants Improves Circulation Nourishes Skin 100Ml Pack 1

LBS Pure Mustard Oil 100 Extra Virgin Cold Pressed Natural Mustard Oil For Hair Skin Massages Rich In Omega 3 Vitamins Antioxidants Improves Circulation Nourishes Skin 100Ml Pack 1

Key Features: - 100% pure mustard oil - Extra virgin - Cold pressed - Natural - Rich in omega 3, vitamins, and antioxidants - Improves circulation - Nourishes skin

For whom: This product is ideal for anyone looking for a natural and pure oil for hair, skin, and massages. It is suitable for all skin types and is gentle enough for daily use.

Pros: - Contains beneficial nutrients for skin and hair - Cold pressed to retain maximum benefits - Improves circulation - Nourishes skin

Cons: - Some people may not enjoy the scent of mustard oil - May not be suitable for those with mustard allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in Omega 3, vitamins, and antioxidants, meeting consumer preferences for holistic hair care solutions.	India Today
Brand Strength	20	10	Established brand with a loyal customer base in the hair oil segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural hair oils in the market.	Business Standard
Competition	10	6	Facing moderate competition from other established natural hair oil brands offering similar benefits.	The Economic Times
Use-case Advantage	5	5	Versatile usage for hair, skin massages, and improving circulation, catering to diverse consumer needs.	Vogue
Final Market Score	100	66/100 (3.30/5)	A well-positioned natural hair oil with strong brand presence and competitive pricing in a growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—