Chicco Softener 750ML - Odour Elimination

0 reviews
Chicco Softener 750ML - Odour Elimination
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Keep your baby's clothes soft and gentle with this dermatologist-tested fabric softener
  • Enjoy a fresh and long-lasting fragrance on your laundry with odour elimination technology
  • Ideal for families with sensitive skin, thanks to its gentle and safe formula
  • Delicate flowers fragrance adds a pleasant scent to your clothes for a delightful experience

Market-Based Score (India)

76/100 (3.80/5)
Good value
Chicco Baby Fabric Softener holds a strong position in the premium baby care segment in India.

⭐ Reviews Summary

✅ What Users Love

  • Effective odour elimination technology
  • Dermatologist tested
  • Delicately fragrant with delicate flowers scent

⚠️ What to Watch

  • Scent may be too strong for some
  • Price point is higher compared to other brands
  • Packaging could be improved for easier dispensing
Rs.430.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Fabric Softener
Size 750ML
Odour Elimination Yes
Dermatologist Tested Yes
Fragrance Delicate Flowers
Pros Soft on skin, Eliminates odours, Pleasant scent
Cons Fragrance preference, Allergy concerns
Price 499.00
Details

Key Features: - New odour elimination technology to keep clothes fresh - Dermatologically tested to be gentle on baby's skin - Delicate flowers fragrance to leave clothes smelling great - Comes in a convenient 750ml size for long-lasting use
For whom: - Parents looking for a gentle and effective fabric softener for their baby's clothes - Those who want a fresh and long-lasting fragrance on their laundry - Families with sensitive skin who need a dermatologically tested product
Pros: - Keeps clothes soft and gentle on baby's skin - Eliminates odours for a fresh-smelling laundry - Dermatologically tested for safety - Delicate flowers fragrance adds a pleasant scent to clothes
Cons: - Some users may prefer a different fragrance - Not suitable for those with allergies to certain ingredients

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative odour elimination technology and dermatologist-tested formula meet consumer needs. GfK
Brand Strength 20 18 Chicco is a well-known and trusted brand in the baby care segment in India. Euromonitor
Category Momentum 20 15 Growing demand for premium baby care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium baby fabric softeners in India. Nielsen
Competition 10 8 Facing competition from established and emerging brands offering similar baby fabric softeners. IRI
Use-case Advantage 5 5 Delicately fragrant with delicate flowers scent appeals to Indian consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Chicco Baby Fabric Softener holds a strong position in the premium baby care segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative odour elimination technology and dermatologist-tested formula meet consumer needs.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Chicco is a well-known and trusted brand in the baby care segment in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium baby care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium baby fabric softeners in India.
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and emerging brands offering similar baby fabric softeners.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Delicately fragrant with delicate flowers scent appeals to Indian consumers.
    Sources: Kantar
Summary
Chicco Baby Fabric Softener holds a strong position in the premium baby care segment in India.

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Where to Buy

FirstCry
₹399.00
3-5 days · ⭐ 4.2/5
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Amazon India
₹450.00
2-4 days · ⭐ 4.3/5
Buy
Mothercare
₹499.00
N/A · ⭐ 4.1/5
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BabyOye
₹420.00
N/A · ⭐ 4/5
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StorePrice (₹)DeliveryRatingLink
FirstCry
399.00 3-5 days 4.2/5 Buy Now
Amazon India
450.00 2-4 days 4.3/5 Buy Now
Mothercare
499.00 N/A 4.1/5 -
BabyOye
420.00 N/A 4/5 -

Price Comparison

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Rs.430.00 Rs.499.00

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Chicco Baby Fabric Softener with New Odour Elimination Technology Keeps Clothes Gentle Fresh Fragnant Dermatologically Tested Delicate FLowers 750ML

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Rs.430.00 Rs.499.00