Lakme Sun Expert Ultra Matte Spf 40 Pa Compact Non Greasy Non Sticky For Indian Skin Gives Even Tone Complexion 7 g

Lakme Sun Expert Ultra Matte Spf 40 Pa Compact Non Greasy Non Sticky For Indian Skin Gives Even Tone Complexion 7 g

About Product: Lakme Sun Expert Ultra Matte SPF 40 PA+++ Compact is a compact powder with sun protection benefits. It provides SPF 40 protection from harmful UV rays and helps in achieving an even-tone complexion. This product is specifically designed for Indian skin.

Key Features: - Non-greasy and non-sticky formula - Provides SPF 40 PA+++ protection - Gives an even-tone complexion - Comes in a convenient 7 g compact packaging

For whom: This compact powder is suitable for those looking for a sun protection product that also helps in achieving an even-tone complexion. It is ideal for individuals with Indian skin tone.

Pros: - Provides sun protection with SPF 40 PA+++ - Gives a matte finish without being greasy or sticky - Helps in achieving an even-tone complexion - Convenient compact packaging for on-the-go touch-ups

Cons: - May need to be reapplied throughout the day for continuous sun protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 40 and non-greasy formula align well with Indian consumer preferences.	Vogue
Brand Strength	20	18	Lakme's strong brand presence and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established compact powder brands in India.	Femina
Use-case Advantage	5	5	Addresses the need for sun protection and even skin tone in Indian climate.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Lakme Sun Expert Compact well in the Indian market.

Factor	Rating (out of 5)	Notes
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