Kuber Industries Dish Dry Mat Microfiber Drying Mat Kitchen Drying Mat Reversible Mat Kitchen Absorbent Mat Dish Dry Mat for Kitchen 38x50 Blue

This Kuber Industries Dish Dry Mat is a versatile and absorbent kitchen accessory that helps to dry dishes quickly and efficiently. Its microfiber construction allows for fast absorption of water, while the reversible design gives you the option to use either side for drying.

Key Features: - Made of high-quality microfiber material - Reversible design for added convenience - Large size of 38x50 inches for drying multiple dishes - Available in a stylish blue color

For whom: This dish dry mat is perfect for anyone looking for a practical and stylish solution for drying dishes in the kitchen. Whether you have a small space or a large kitchen, this mat is a great addition to your cleaning routine.

Pros: - Quick and efficient water absorption - Reversible design for versatility - Easy to clean and maintain - Large size for drying multiple dishes at once

Cons: - May not fit in smaller kitchen spaces - Only available in one color option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Microfiber material and reversible design align with market trends.	Business Standard, NDTV
Brand Strength	20	18	Established brand with positive consumer perception.	Business Today, Hindu
Category Momentum	20	15	Growing demand for kitchen accessories in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Livemint, Business Line
Competition	10	8	Facing moderate competition from other established brands.	Economic Times
Use-case Advantage	5	5	Efficiently absorbs water, enhancing kitchen convenience.	Outlook
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing kitchen accessories market in India.

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