Koparo Natural Laundry Liquid Detergent 3 Litres - Lily Vanilla Fragrance - For Top Load, Front Load, and Hand Wash - Organic, Eco-Friendly, Safe for Kids - Tough on Stains

This Koparo Natural Laundry Liquid Detergent comes in a large 3-litre bottle with a pleasant Lily Vanilla fragrance. It is suitable for use in both top load and front load washing machines, as well as for hand washing clothes. The detergent is made with organic and eco-friendly ingredients, making it a safe choice for both your family and the environment.
Key Features: - Lily Vanilla fragrance - 3 litres of detergent - Safe for top load, front load, and hand washing - Organic and eco-friendly ingredients - Tough on stains - Safe for kids
For whom: This laundry detergent is perfect for households looking for a natural and effective cleaning solution. Whether you have sensitive skin, allergies, or are simply conscious of the environment, Koparo Natural Laundry Liquid Detergent is a great choice. It is also ideal for families with children, as it is gentle yet tough on stains.
Pros: - Natural and eco-friendly - Safe for sensitive skin and kids - Effective at removing stains - Versatile for different types of washing machines
Cons: - The Lily Vanilla fragrance may not be for everyone - The 3-litre bottle may be too large for smaller households

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile detergent suitable for various types of washing machines and safe for kids.	The Hindu
Brand Strength	20	18	Koparo has established itself as a trusted brand in the organic cleaning space.	Business Standard
Category Momentum	20	15	Growing demand for eco-friendly laundry products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other organic laundry detergents in the market.	Livemint
Competition	10	8	Facing competition from other established organic detergent brands in India.	India Today
Use-case Advantage	5	5	Effectively tackles tough stains, catering to the needs of Indian households.	Economic Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Koparo Natural Laundry Liquid Detergent well in the growing eco-friendly laundry segment in India.

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