Kleenex 3-Ply Ultra Soft Aloe Clean Toilet Paper Tissue Roll with Aloe Vera Extracts, Pack of 10 Rolls, 190 Pulls per Roll, Total of 1,900 Sheets - 90716D

This Kleenex 3 ply Ultra Soft Aloe Clean Toilet Paper Tissue Roll is designed to provide a gentle and soothing experience during bathroom use. The addition of aloe vera extracts helps to promote skin health and reduce irritation.

Key Features: - 3 ply thickness for added strength and softness - Aloe vera extracts for a soothing and gentle touch - Each roll contains 190 pulls, totaling 1,900 sheets - Made by Kleenex, a trusted brand in household hygiene products

This toilet paper is suitable for anyone looking for a premium and luxurious bathroom experience. The softness and strength of the 3 ply tissue make it ideal for those with sensitive skin or anyone who values comfort during bathroom use.

Pros: - Soft and gentle on the skin - Aloe vera extracts provide a soothing experience - 3 ply thickness offers added strength - Each roll contains a generous amount of sheets

Cons: - May be slightly more expensive than traditional toilet paper - Some users may prefer a different scent or texture

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera extracts and 3-ply thickness cater to consumer preference for softness and skin-friendly products.	Nielsen
Brand Strength	20	10	Kleenex is a well-known and trusted brand in the hygiene sector.	Euromonitor
Category Momentum	20	15	Growing demand for premium toilet paper products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium toilet paper brands in the market.	GfK
Competition	10	6	Facing competition from other premium toilet paper brands with similar features.	IRI
Use-case Advantage	5	5	Aloe vera extracts offer added skin benefits during toilet paper use.	Kantar
Final Market Score	100	66/100 (3.30/5)	Kleenex 3-Ply Ultra Soft Aloe Clean Toilet Paper Tissue Roll is well-positioned in the growing premium toilet paper segment in India.

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