Kitcoz Anti Fungal Body Wash For Men Women with Tea Tree Oil For Fungal Infection Itching Bacterial Infection Paraben Free 300ml

Kitcoz Anti Fungal Body Wash is a specially formulated product designed to treat fungal infections, itching, and bacterial infections on the skin. Made with Tea Tree Oil, known for its anti-fungal and anti-bacterial properties, this body wash helps to cleanse and heal the skin effectively.

Key Features: - Contains Tea Tree Oil for anti-fungal and anti-bacterial properties - Helps treat fungal infections, itching, and bacterial infections - Paraben-free formula - Available in a convenient 300ml size

For whom: This body wash is suitable for both men and women who are looking for an effective solution to treat fungal infections, itching, and bacterial infections on their skin.

Pros: - Contains Tea Tree Oil, known for its healing properties - Paraben-free formula is gentle on the skin - Convenient size for travel or daily use

Cons: - Some users may not like the scent of Tea Tree Oil - May not be suitable for those with sensitive skin or allergies to Tea Tree Oil

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and paraben-free formulation align well with current consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	10	Established brand reputation in the personal care segment.	Euromonitor
Category Momentum	20	15	Growing demand for anti-fungal body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other anti-fungal body wash brands with similar offerings.	IRI
Use-case Advantage	5	5	Addresses specific needs for fungal and bacterial infections, catering to a niche market.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioning with good potential in the growing anti-fungal body wash segment in India.

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