Kiehl s Amino Acid Conditioner 200ml 6 8oz

Kiehl s Amino Acid Conditioner 200ml 6 8oz

About Product: Kiehl's Amino Acid Conditioner is a lightweight, hydrating conditioner that helps to soften and detangle hair while adding shine and moisture. It is formulated with amino acids, coconut oil, and pure vitamin E to nourish and strengthen hair, leaving it soft and manageable.
Key Features: - Contains amino acids to help strengthen hair - Infused with coconut oil for added hydration - Includes pure vitamin E to nourish and protect hair - Lightweight formula that won't weigh hair down - Helps to detangle and soften hair for easier styling
For whom: This conditioner is suitable for all hair types, but it is especially beneficial for those with dry, damaged, or brittle hair. It is perfect for anyone looking to add moisture and shine to their hair while also improving its overall health and strength.
Pros: - Helps to nourish and strengthen hair - Adds shine and moisture - Lightweight formula - Detangles and softens hair - Suitable for all hair types
Cons: - Some may find the scent to be too strong - May not provide enough hydration for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amino acid formula aligns with consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Kiehl's is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	AC Nielsen
Competition	10	8	Facing competition from other premium hair care brands in India.	Forbes
Use-case Advantage	5	5	Suitable for daily use and various hair types in the Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing premium hair care market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—