KENNETH COLE Unisex Laptop Backpack, Stylish & Modern Design Business Bag with A Unique Usb Charging Port Feature

The KENNETH COLE Unisex Laptop Backpack is a stylish and modern design business bag that is perfect for professionals on the go. It is made with high quality materials and features a unique USB charging port, making it convenient for charging your devices on the move.

Key Features: - Sleek and professional design - Spacious compartments for laptops, tablets, and other essentials - Padded shoulder straps for added comfort - USB charging port for convenient device charging - Water resistant material to protect your belongings

For whom: This laptop backpack is suitable for both men and women who are looking for a stylish and functional business bag. It is perfect for professionals, students, and travelers who need a reliable and convenient way to carry their devices and belongings.

Pros: - Stylish and modern design - Convenient USB charging port - Spacious compartments for organization - Comfortable padded shoulder straps - Water resistant material

Cons: - May be on the pricier side compared to other laptop backpacks - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and functional design for tech users	notebookcheck
Brand Strength & Distribution	20	10	Kenneth Cole's established brand presence in India	Canalys
Category Momentum	20	15	Growing demand for stylish laptop bags in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	IDC
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other trendy laptop bags	IDC
Use-case/OS Advantage	5	5	USB charging port caters to tech-savvy professionals in India	Canalys
Final Market Score	100	66/100 (3.30/5)	Kenneth Cole Unisex Laptop Backpack scores well in the Indian market for its blend of style, functionality, and competitive pricing.

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