Kas Mark Kalan Aryavaidya Sala Neelibringadi Coconut Oil Y 200ml pack of 2 Routine Hair Oil Helps control hair fall strengthens hair Made with 12 herbs including bhringaraj amla indigo karnasphota and pure coconut oil

Kas Mark Kalan Aryavaidya Sala Neelibringadi Coconut Oil Y 200ml pack of 2 Routine Hair Oil Helps control hair fall strengthens hair Made with 12 herbs including bhringaraj amla indigo karnasphota and pure coconut oil

Key Features: - Helps control hair fall - Strengthens hair - Made with 12 herbs including bhringaraj, amla, indigo, karnasphota, and pure coconut oil

For whom: This Neelibringadi Coconut Oil is suitable for anyone looking to improve the health and strength of their hair. It is especially beneficial for those experiencing hair fall or hair thinning.

Pros: - Natural ingredients - Helps promote hair growth - Nourishes the scalp - Pleasant fragrance

Cons: - Some users may find the oil slightly heavy - Might take some time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of 12 herbs aligns with consumer preference for traditional remedies	India Today, The Hindu
Brand Strength	20	10	Established reputation of Aryavaidya Sala in herbal products	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium herbal hair oil offering	Livemint, Business Today
Competition	10	6	Facing competition from established Ayurvedic hair oil brands in the market	The Economic Times, Hindustan Times
Use-case Advantage	5	5	Specifically targets hair fall control and strengthening, meeting key consumer needs	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	A premium herbal hair oil with strong market fit and competitive pricing

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