Kama Ayurveda Lavender Patchouli Hair Conditioner with Pure Essential Oils of Lavnder and Patchouli 200ml

Kama Ayurveda Lavender Patchouli Hair Conditioner with Pure Essential Oils of Lavnder and Patchouli 200ml

This hair conditioner from Kama Ayurveda is infused with the pure essential oils of lavender and patchouli, known for their soothing and nourishing properties. It is formulated to deeply moisturize and condition the hair, leaving it soft, smooth, and manageable.

Key Features:
1. Enriched with pure essential oils of lavender and patchouli
2. Deeply moisturizes and conditions the hair
3. Leaves hair soft, smooth, and manageable
For whom:
This conditioner is suitable for all hair types and is especially beneficial for those with dry, damaged, or chemically treated hair.

Pros:
1. Nourishes and softens the hair
2. Helps improve hair texture and manageability
3. Contains natural ingredients
Cons:
1. The scent may be strong for some individuals
2. May not be suitable for those with sensitive skin or allergies to lavender or patchouli

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential oils of lavender and patchouli, aligning with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Kama Ayurveda is a well-established brand known for quality Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic hair conditioners in the market.	Retail360
Competition	10	0	Intense competition in the conditioner segment from both Ayurvedic and international brands.	Business Today
Use-case Advantage	5	3	Offers deep conditioning suitable for dry and damaged hair types.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic hair conditioner with strong brand and ingredient appeal.

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