Just Herbs Brightening Face Wash with Vitamin C, Amla, and Liquorice Root - Hydrating, Hyperpigmentation Reducing Formula for Men and Women - pH Balancing, Suitable for All Skin Types - 50 gm

About Product: Just Herbs Brightening Face Wash is a natural formulation that contains Vitamin C, Amla, and Liquorice Root. It is suitable for both men and women, and it helps in hydrating the skin, reducing hyperpigmentation, and maintaining the pH level.

Key Features: - Contains Vitamin C, Amla, and Liquorice Root - Hydrates the skin - Reduces hyperpigmentation - Maintains pH level - Suitable for all skin types

For Whom: This face wash is ideal for individuals looking to brighten their complexion, hydrate their skin, and reduce hyperpigmentation. It is suitable for all skin types and can be used by both men and women.

Pros: - Natural formulation - Effective in hydrating the skin - Helps in reducing hyperpigmentation - Maintains the pH level of the skin - Suitable for all skin types

Cons: - May not show immediate results - Might be on the pricier side compared to regular face washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Vitamin C, Amla, and Liquorice Root aligns with current skincare trends.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for natural skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for brightening face washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening face washes in the market.	Retail360
Competition	10	6	Facing moderate competition from other established brightening face wash brands.	Nielsen
Use-case Advantage	5	5	Addresses hyperpigmentation issues for both men and women effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned brightening face wash with natural ingredients for Indian market.

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