JUDEE Dematting Comb for Dog and Cat, Pet Grooming Rake and Brushes for Small, Medium Large Hair Double Sided Deshedding Tool Removes Loose Undercoat, Knots, Mats & Tangled Hair

Key Features: - Double sided design with 9 sharp teeth for easier dematting - Ergonomic non-slip handle for comfortable grooming sessions - Removes loose undercoat, knots, mats, and tangled hair effectively - Suitable for small, medium, and large pets - Helps promote healthy skin and coat

For whom: This dematting comb is ideal for pet owners who want to easily remove tangles and mats from their dog or cat's fur. It is suitable for all breeds and sizes, making it a versatile grooming tool for any pet owner.

Pros: - Double sided design for more efficient grooming - Removes mats and tangles without causing discomfort to the pet - Helps prevent shedding and promote a healthy coat - Ergonomic handle for a comfortable grip

Cons: - May not be suitable for pets with very sensitive skin - Some users may find the teeth too sharp for their pet's fur type

Overall, the JUDEE Dematting Comb is a versatile grooming tool for pet owners who want to keep their dog or cat's coat healthy and tangle-free.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile grooming options for different pet sizes.	Pet Gazette
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, PetSmart
Category Momentum	20	15	Growing demand for pet grooming tools in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pet World
Competition	10	6	Facing competition from similar dematting tools with lower prices.	Pet Business, Pet Product News
Use-case Advantage	5	5	Effectively removes mats and tangles without causing discomfort to pets.	Pet Care Today
Final Market Score	100	66/100 (3.30/5)	Competitively priced dematting comb with strong feature fit for Indian pet grooming market.

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