Joy Skin Fruits Lightweight Body Lotion 500ml with Almond Oil Jojoba Oil Suitable For Summers Non Sticky Non Greasy Body Lotion For All Skin Types

About Product: Joy Skin Fruits Lightweight Body Lotion is a 500ml bottle filled with nourishing ingredients such as Almond Oil and Jojoba Oil. It is specially formulated to provide intense hydration without feeling sticky or greasy on the skin.

Key Features: - Contains Almond Oil and Jojoba Oil for deep moisturization - Lightweight formula perfect for summers - Non-sticky and non-greasy texture - Suitable for all skin types

For whom: This body lotion is ideal for anyone looking for a lightweight yet nourishing moisturizer, especially during the hot summer months. It is suitable for all skin types, including sensitive skin.

Pros: - Intensely hydrating without feeling heavy - Leaves skin feeling soft and smooth - Refreshing fragrance - Absorbs quickly into the skin

Cons: - The large bottle size may not be convenient for travel - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond oil and jojoba oil align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for lightweight body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other lightweight body lotions in the market.	Business Today
Use-case Advantage	5	5	Suitable for summers and all skin types, meeting diverse consumer needs.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Well-positioned lightweight body lotion with natural ingredients for Indian market.

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