Johnson's Baby Soap 75g - Pack of 3

Johnson's Baby Soap is a gentle and mild soap specially formulated for babies. It is dermatologist-tested and hypoallergenic, making it safe for even the most sensitive skin.

Key Features:
- Gentle formula that cleanses without drying out the skin
- Enriched with moisturizing ingredients to keep baby's skin soft and smooth
- Mild and tear-free formula that won't irritate baby's eyes
- Light, pleasant scent that is not overpowering
For whom:
This Johnson's Baby Soap is perfect for parents looking for a gentle and effective soap for their baby's delicate skin. It is suitable for newborns and older children alike.

Pros:
- Affordable and easily available in most stores
- Leaves baby's skin feeling clean and hydrated
- Trusted brand with a long history of providing safe products for babies
Cons:
- Some users may prefer a soap with a stronger scent
- The packaging could be more environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	75g size and pack of 3 is popular among Indian consumers	Euromonitor
Brand Strength	20	18	Johnson's is a trusted brand among Indian consumers	Brandwatch
Category Momentum	20	15	Baby care segment growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced for the Indian market	Retail Gazette
Competition	10	0	Highly competitive market with many similar products	MarketWatch
Use-case Advantage	5	3	Mild and gentle formula suitable for babies' delicate skin	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Johnson's Baby Soap 75g - Pack of 3 holds strong in the competitive Indian baby care segment.

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