John Frieda Frizz Ease Dream Curls Conditioner 250ml

John Frieda Frizz Ease Dream Curls Conditioner 250ml

This John Frieda Frizz Ease Dream Curls Conditioner is designed specifically for those with curly hair who struggle with frizz and lack of definition. It is a nourishing conditioner that helps to hydrate and define curls, leaving them looking more toned and smooth.

Key Features: - Enriched with magnesium and proteins to help strengthen hair - Helps to tame frizz and enhance curl definition - Leaves hair looking shiny and feeling soft - Suitable for daily use

For whom: This conditioner is perfect for those with curly hair who want to enhance their natural curls and reduce frizz. It is suitable for all hair types, including colored and chemically treated hair.

Pros: - Hydrates and nourishes curls - Helps to define and enhance natural curls - Leaves hair feeling soft and looking shiny - Helps to reduce frizz and flyaways

Cons: - Some may find the scent too strong - May not work as well for those with very tight curls

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's formulation and size cater well to Indian consumers' needs.	Euromonitor
Brand Strength	20	18	John Frieda is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	10	Facing moderate competition from other premium conditioner brands in India.	BeautyInsider
Use-case Advantage	5	3	Addresses specific needs of Indian consumers with curly hair.	Vogue
Final Market Score	100	76/100 (3.80/5)	John Frieda Frizz Ease Dream Curls Conditioner is well-positioned in the Indian market for curly hair care.

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