Jivada Tinted Lip Balm is a specially formulated lip balm that provides 12-hour hydration for dry, dark, and chapped lips. It contains ingredients like beetroot, shea butter, and vitamin E to nourish and moisturize the lips, while also brightening and adding a glossy finish. This lip balm is non-sticky and free from parabens and sulfates.

Key Features:
- Provides 12-hour hydration
- Contains beetroot, shea butter, and vitamin E
- Brightens and adds a glossy finish
- Non-sticky formula
- Paraben and sulfate-free

For whom:
This lip balm is suitable for both men and women who have dry, dark, or chapped lips and are looking for a hydrating and nourishing solution with added benefits of brightening and a glossy finish.

Pros:
- Long-lasting hydration
- Nourishing ingredients like shea butter and vitamin E
- Brightens the lips
- Glossy finish without stickiness
- Free from harmful chemicals like parabens and sulfates

Cons:
- May not be suitable for those with sensitivities to any of the ingredients in the formula
- The tint may not be suitable for those looking for a clear lip balm

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF, Shea Butter, and Vitamin E align with consumer preferences for lip care.	Euromonitor
Brand Strength	20	15	Established brand with a focus on natural ingredients and hydration.	Brandwatch
Category Momentum	20	10	Growing demand for natural lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	6	Facing competition from established and emerging lip care brands.	BeautyInsider
Use-case Advantage	5	5	Long-lasting hydration suitable for dry and chapped lips.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned tinted lip balm offering hydration and sun protection for Indian consumers.

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