Jergens Ultra Healing Extra Dry Skin Moisturizer Body and Hand Lotion for Dry Skin for Quick Absorption into Extra Dry Skin with HYDRALUCENCE blend Vitamins C E and B5 400ml

About Product: Jergens Ultra Healing Extra Dry Skin Moisturizer is a hydrating and nourishing lotion specially formulated for those with extremely dry skin. It is designed to provide quick absorption and long-lasting hydration, leaving your skin feeling soft and smooth.

Key Features: This body and hand lotion contains Jergens' unique HYDRALUCENCE blend, along with vitamins C, E, and B5, which help to improve your skin's moisture barrier and promote healthier, more radiant skin.

For Whom: This moisturizer is perfect for anyone with extra dry skin in need of intense hydration. It is suitable for all skin types and can be used on both the body and hands.

Pros: The Jergens Ultra Healing lotion is known for its fast-absorbing formula, which helps to lock in moisture and keep your skin hydrated throughout the day. It also has a pleasant scent and leaves your skin feeling supple and smooth.

Cons: Some users may find the texture of the lotion to be a bit thick, especially if they prefer a lighter formula. Additionally, individuals with sensitive skin may want to patch test this product first to ensure compatibility.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula with vitamins and quick absorption meets consumer needs for effective moisturization.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	10	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium moisturizers in the market.	Retail360
Competition	10	8	Facing competition from other established premium skincare brands offering similar products.	Kantar
Use-case Advantage	5	3	Addresses the specific need for deep hydration in extra dry skin.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium moisturizer in a growing Indian skincare market.

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