ISDIN Fotoprotector Fusion Water SPF50 50ml Sunscreen for Face - Water-Based & Oil-Free

About the Product: This sunscreen is specifically designed for use on the face. It is water-based and oil-free, making it lightweight and ideal for daily use. The SPF50 protection helps to shield the skin from harmful UVA and UVB rays, helping to prevent sun damage and premature aging.

Key Features: - Water-based and oil-free formula - SPF50 protection - Lightweight and non-greasy - Suitable for daily use on the face - Helps prevent sun damage and premature aging

For Whom: This sunscreen is ideal for individuals looking for a high level of sun protection for their face. It is suitable for all skin types, including sensitive skin, and is perfect for daily use under makeup.

Pros: - Lightweight and non-greasy formula - Provides high SPF50 protection - Water-based and oil-free, suitable for all skin types - Helps prevent sun damage and premature aging - Ideal for daily use under makeup

Cons: - May need to reapply throughout the day, especially when sweating or swimming.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-based & oil-free formulation aligns with consumer preference for lightweight sunscreens in India.	GfK
Brand Strength	20	18	ISDIN is a well-known international brand with a good reputation for skincare products.	Euromonitor
Category Momentum	20	15	Strong growth in demand for premium sunscreens in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average, limiting mass-market appeal but targeting premium segment.	Nielsen
Competition	10	8	Facing competition from established local and international sunscreen brands offering similar features.	IRI
Use-case Advantage	5	5	Specifically designed for facial use, catering to the growing trend of facial skincare routines in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sunscreen for the growing Indian facial skincare market.

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