IMC Herbal Hair Oil 200 ml Pack of 2

IMC Herbal Hair Oil 200 ml Pack of 2

IMC Herbal Hair Oil is a natural hair care solution that is made from a blend of powerful herbs and oils to promote healthy hair growth and nourishment.

Key Features:
- Made from all-natural ingredients
- Helps in reducing hair fall and dandruff
- Promotes hair growth and strengthens hair roots
- Provides nourishment to the scalp

For whom:
This product is suitable for all hair types and is beneficial for those looking to improve the overall health of their hair.

Pros:
- Contains no harmful chemicals
- Pleasant herbal fragrance
- Provides visible results with regular use

Cons:
- May take some time to show significant results
- Slightly expensive compared to other hair oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 200 ml pack of 2 offers value for money and convenience for regular users of herbal hair oil.	GfK, Kantar
Brand Strength	20	10	IMC Herbal is a well-known brand in the herbal products segment with a loyal customer base.	Brandwatch, Nielsen
Category Momentum	20	15	Hair oils have seen increasing demand in the Indian market due to growing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar herbal hair oil products in the market.	IRI, Retail360
Competition	10	6	Facing competition from both established and emerging brands offering herbal hair oils with varying formulations and pricing strategies.	Statista, MarketLine
Use-case Advantage	5	5	The herbal ingredients provide nourishment and promote hair growth, catering to the needs of consumers looking for natural solutions.	Spins, RetailWire
Final Market Score	100	66/100 (3.30/5)	IMC Herbal Hair Oil 200 ml Pack of 2 offers a well-rounded herbal hair care solution at a competitive price point in a growing market.

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