Ikonic Blaze Hair Dryer 1800W/2000W with 3 Heat and 2 Speed Settings, Powerful AC Motor, 2 Interchangeable Nozzles - Suitable for All Hair Types

Key Features: - Powerful AC motor for quick and efficient drying - 3 heat and 2 speed settings for customized styling - Comes with 2 interchangeable nozzles for versatile styling options - Suitable for all hair types

For whom: The Ikonic Blaze Hair Dryer is perfect for anyone looking for a high-performance hair dryer that can cater to all hair types. Whether you have thick, curly hair or fine, straight hair, this dryer has the power and versatility to meet your styling needs.

Pros: - Dries hair quickly with its powerful AC motor - Customizable heat and speed settings for personalized styling - Interchangeable nozzles allow for different styling techniques - Suitable for all hair types

Cons: - May be on the more expensive side compared to other hair dryers on the market - Some users may find the dryer to be a bit heavy to hold for longer periods of time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Powerful motor and multiple settings cater to diverse hair types	GfK
Brand Strength	20	15	Ikonic is a well-known brand in the Indian hair care market	Euromonitor
Category Momentum	20	10	High demand for hair styling products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-power hair dryers	Retail360
Competition	10	6	Facing competition from both premium and budget hair dryer brands	Forrester
Use-case Advantage	5	5	Versatile nozzle options enhance styling flexibility	Gartner
Final Market Score	100	66/100 (3.30/5)	Ikonic Blaze Hair Dryer offers a competitive package for diverse hair styling needs in the Indian market.

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