IFB Essentials Fluff Front Load Fabric Liquid Detergent 2L Refill Pack - For Front Load Washing Machines

The IFB Essentials Fluff Front Load Fabric Liquid Detergent is a high-quality detergent designed specifically for front load washing machines. It effectively removes tough stains and dirt from clothes while being gentle on the fabric.

Key Features:
1. Formulated for front load washing machines
2. Helps maintain the color and texture of clothes
3. Removes tough stains and odors
4. Gentle on clothes
5. Comes in a convenient 2L refill pack

For whom:
This detergent is perfect for individuals or families who own front load washing machines and are looking for a reliable and effective detergent to clean their clothes.

Pros:
1. Effective at removing tough stains
2. Gentle on fabrics
3. Helps maintain the color and texture of clothes
4. Convenient refill pack

Cons:
1. May be more expensive than other detergents on the market
2. Only suitable for front load washing machines

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for front load washing machines, meets consumer needs.	Consumer Reports
Brand Strength	20	18	IFB is a well-established brand known for quality laundry solutions.	Brand Equity
Category Momentum	20	15	Growing demand for eco-friendly laundry products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	10	Facing competition from other established detergent brands in the segment.	MarketWatch
Use-case Advantage	5	4	Specifically designed for front load machines, offers superior cleaning.	Consumer Digest
Final Market Score	100	86/100 (4.30/5)	Strong brand and feature fit position IFB Essentials Fluff well in the Indian front-load detergent market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—