i Activ Menstrual Cup with Free Sterilizer Case - Rash-Free, Leak-Free, Ultra Soft Period Cup for Women - Made with 100% Medical Grade Silicone - Up to 10 Hours Protection - Large Size - Pack of 1

The i activ Menstrual Cup is a convenient and eco-friendly alternative to traditional tampons and pads. Made with 100% medical grade silicone, it is safe for your body and the environment.
Key Features: - Comes with a free sterilizer case for easy cleaning - Rash-free design for sensitive skin - Leak-free protection for up to 8-10 hours - Ultra soft material for maximum comfort
For whom: This menstrual cup is ideal for women looking for a reliable and sustainable period care option. It is suitable for those with active lifestyles, sensitive skin, or heavy flow days.
Pros: - Environmentally friendly - Cost-effective in the long run - Easy to use and maintain - Can be worn for longer periods of time compared to tampons
Cons: - May require some practice to insert and remove - Not suitable for everyone, especially those uncomfortable with internal period care products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers leak-free and rash-free experience with medical-grade silicone material.	Manufacturer data
Brand Strength	20	10	Established brand with positive customer reviews in the menstrual cup category.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for sustainable menstrual products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar menstrual cups in the market.	Pricebaba
Competition	10	6	Facing competition from other established menstrual cup brands in India.	Economic Times
Use-case Advantage	5	5	Provides up to 10 hours of protection, suitable for active women.	Manufacturer data
Final Market Score	100	66/100 (3.30/5)	Well-positioned menstrual cup with strong brand and features in a growing market segment.

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