Hyphen 7 Ceramides NMF Milky Face Toner Essence with Rice Water, Oatmeal, Snow Mushroom Extracts - Alcohol-Free, 100ml

- The Hyphen 7 Ceramides NMF Milky Face Toner Essence is a unique blend of rice water, oatmeal, and snow mushroom extracts that work together to hydrate and nourish the skin.

- Key features of this toner essence include the presence of 7 different ceramides, which help to strengthen the skin barrier, and the lightweight milky texture that absorbs quickly into the skin without leaving a greasy residue.

- This toner essence is suitable for all skin types, including sensitive and acne-prone skin. It is alcohol-free, making it gentle and non-irritating for even the most delicate skin.

- Pros of the Hyphen 7 Ceramides NMF Milky Face Toner Essence include its hydrating and nourishing properties, as well as its ability to improve the overall texture and appearance of the skin. Cons may include the small size of the bottle (100ml), which may not last as long for those who use the product daily.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like rice water and oatmeal, aligning with current skincare trends.	Euromonitor
Brand Strength	20	15	Established brand with a loyal customer base in the beauty segment.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar toner essences in the market.	IRI
Competition	10	6	Facing moderate competition from other ceramide-based toner essences in the market.	Spire Research
Use-case Advantage	5	5	Offers multiple benefits like hydration and brightening in a single product.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural toner essence with competitive pricing in the Indian skincare market.

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