Horlicks Strength Plus Vanilla High-Fibre Protein Powder - 350g (1 Count)

Horlicks Strength Plus Vanilla Balanced Nutrition is a high-fibre protein powder designed to help you regain strength and vitality. It contains essential nutrients to support your overall well-being and energy levels.

Key Features: - Contains high-quality protein to support muscle growth and repair - Enriched with essential vitamins and minerals for overall health - High in fibre to support digestive health - Delicious vanilla flavor for a tasty and enjoyable experience

For whom: This product is suitable for individuals looking to improve their strength and vitality, especially those who may have dietary restrictions or struggle to consume adequate protein and fiber through their regular diet. It is a convenient and effective way to boost your nutrient intake and support your overall health.

Pros: - Helps in muscle growth and repair - Provides essential nutrients for overall health - Supports digestive health with high fibre content - Delicious vanilla flavor

Cons: - May not be suitable for individuals with specific dietary restrictions or allergies - Some users may find the taste too sweet or strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vanilla flavor and high-fiber content align with current consumer preferences in India.	GfK
Brand Strength	20	10	Horlicks is a well-established brand in India known for quality nutrition products.	Euromonitor
Category Momentum	20	15	Growing demand for high-fiber protein powders in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses the need for a convenient and nutritious dietary supplement.	Kantar
Final Market Score	100	66/100 (3.30/5)	Horlicks Strength Plus Vanilla High-Fibre Protein Powder is well-positioned in the Indian market for health-conscious consumers.

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