Horlicks Lite Protein 450g

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High protein formula for adults
  • Zero added sugar for a healthy option
  • Malt flavor for a delicious touch
  • Ideal for active adults looking to boost protein intake

Market-Based Score (India)

76/100 (3.80/5)
Good value
Horlicks Lite 450g Malt Flavor is well-positioned in the growing Indian health supplement market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 8,666
Total / Avg 4.40★ 8,666
Consensus: 4.40★ from 8,666 total reviews
Rs.293.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Nutritional Supplement
Protein High
Sugar Zero added
Flavor Malt
Target Audience Adults
Usage Weight maintenance, Health improvement
Pros High protein content, Delicious malt flavor
Cons May not suit specific dietary restrictions
Details
Horlicks Lite is a specially formulated nutritional supplement that caters to the needs of adults. It is high in protein and contains zero added sugar, making it a healthy option for those looking to maintain their weight or improve their overall health. The malt flavor adds a delicious touch to this nutritious drink.

Key features of Horlicks Lite include its high protein content, which is essential for muscle repair and growth. The absence of added sugar sets it apart from other similar products in the market, making it a great choice for those looking to cut down on their sugar intake. The malt flavor adds a unique taste that appeals to a wide range of consumers.

This product is ideal for adults who are looking to boost their protein intake without consuming additional sugar. It is suitable for individuals who lead an active lifestyle or are looking to maintain a healthy diet. Horlicks Lite is also a convenient option for those who are always on the go and need a quick and easy way to get their daily dose of protein.

Pros: - High protein content - Zero added sugar - Delicious malt flavor Cons: - May not be suitable for individuals with specific dietary restrictions - Some consumers may find the taste too sweet or the texture too thick

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein formula with zero added sugar is in line with current health trends. Livemint, The Hindu
Brand Strength 20 18 Horlicks is a trusted brand in the Indian market. Business Standard, Forbes
Category Momentum 20 15 Growing demand for health supplements in India. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar products in the market. CNBC, Economic Times
Competition 10 8 Facing competition from other established health supplement brands. Business Insider, Financial Express
Use-case Advantage 5 5 Tailored for adult nutritional needs with a focus on protein intake. India Today
Final Market Score 100 76/100 (3.80/5) Horlicks Lite 450g Malt Flavor is well-positioned in the growing Indian health supplement market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein formula with zero added sugar is in line with current health trends.
    Sources: Livemint, The Hindu
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Horlicks is a trusted brand in the Indian market.
    Sources: Business Standard, Forbes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for health supplements in India.
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: CNBC, Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established health supplement brands.
    Sources: Business Insider, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Tailored for adult nutritional needs with a focus on protein intake.
    Sources: India Today
Summary
Horlicks Lite 450g Malt Flavor is well-positioned in the growing Indian health supplement market.

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Where to Buy

Amazon India
₹435.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹450.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹460.00
N/A · ⭐ 4/5
-
Big Bazaar
₹455.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
435.00 2-3 days 4.5/5 Buy Now
Flipkart
450.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
460.00 N/A 4/5 -
Big Bazaar
455.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.293.00 Rs.349.00

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Horlicks Lite 450g Scientifically designed for Adults High Protein Zero added sugar Malt Flavor

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Best price
Rs.293.00 Rs.349.00