Horlicks Health Nutrition Drink - 200 g Pack

Horlicks Health Nutrition Drink Jar is a popular and trusted health drink that provides essential nutrients for overall well-being.

Key Features: - Contains essential vitamins and minerals - Helps in boosting immunity - Supports bone health and growth - Provides energy and nourishment

For whom: This product is suitable for all age groups, from children to adults, who are looking to improve their overall health and well-being.

Pros: - Rich in nutrients - Easy to prepare - Trusted brand - Supports overall health

Cons: - Contains added sugar - Not suitable for individuals with lactose intolerance - Some may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a balanced mix of essential nutrients for Indian consumers.	Nutrition Journal
Brand Strength	20	18	Horlicks is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for health and nutrition products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar health drinks in the market.	Retail Today
Competition	10	5	Facing increasing competition from new entrants in the health drink segment.	Business Standard
Use-case Advantage	5	3	Suitable for all age groups as a daily nutritional supplement.	Health Magazine
Final Market Score	100	76/100 (3.80/5)	Horlicks Health Nutrition Drink holds a strong position in the competitive Indian health drink market.

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