Himalaya Purifying Neem Facial Wipes 25 Count

About Product: Himalaya Purifying Neem Facial Wipes provide a convenient way to cleanse and refresh your skin on-the-go. These gentle wipes are infused with the power of neem and turmeric to help purify and nourish the skin, leaving it feeling fresh and rejuvenated.

Key Features: - Infused with neem and turmeric - Convenient and easy-to-use - Helps purify and nourish the skin - Ideal for all skin types - Gentle and non-irritating

For whom: These facial wipes are suitable for all skin types and can be used by anyone looking for a quick and effective way to cleanse and refresh their skin.

Pros: - Convenient and travel-friendly - Gentle on the skin - Helps remove dirt, oil, and impurities - Nourishing ingredients for healthy skin - Refreshing and revitalizing

Cons: - May not remove heavy or waterproof makeup completely - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem is a popular ingredient in Indian skincare products.	AC Nielsen
Brand Strength	20	18	Himalaya is a trusted brand with strong presence in Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established brands in the segment.	IRI
Use-case Advantage	5	5	Convenient for on-the-go skincare routines.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position the product well in the Indian skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—