Himalaya Moisturizing Aloe Vera Face Wash 200ML - Pack of 2

About Product: Himalaya Moisturizing Aloe Vera Face Wash is a gentle, soap-free face wash that cleanses and hydrates the skin. It is infused with the goodness of Aloe Vera, known for its moisturizing and soothing properties. This face wash helps to cleanse the skin without stripping it of its natural oils, leaving it feeling soft and supple.

Key Features: - Soap-free formula - Enriched with Aloe Vera - Moisturizes and soothes the skin - Suitable for all skin types

For whom: Himalaya Moisturizing Aloe Vera Face Wash is suitable for all skin types, including sensitive skin. It is ideal for those looking for a gentle, hydrating face wash that cleanses without drying out the skin.

Pros: - Hydrates and soothes the skin - Gentle and soap-free formula - Leaves skin feeling soft and supple

Cons: - Some may find the scent too strong - May not be suitable for those with extremely oily skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera is a popular ingredient in Indian skincare products.	GfK
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 face washes in the Indian market.	Kantar
Competition	10	10	Facing competition from other established brands in the Indian face wash market.	IRI
Use-case Advantage	5	3	Suitable for daily use and suitable for Indian climate conditions.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for the Indian skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—