HiOra Gum Gel 15ml

0 reviews
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Relieve gum inflammation and bleeding with Himalaya HiOra Gum Astringent Gel
  • Natural ingredients like Triphala and Alum reduce swelling and bleeding in gums
  • Ideal for gingivitis, periodontitis, and other oral health issues
  • Herbal formulation for effective gum health, easy application, and noticeable results

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand and product fit in a growing segment, but price positioning could be optimized.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 85
Total / Avg 4.10★ 85
Consensus: 4.10★ from 85 total reviews
Rs.170.00 Rs.229.00
Best price from Amazon.in Amazon.in
Key Features
Category Oral Care
Product Type Gum Astringent Gel
Volume 15ml
Key Ingredients Triphala, Alum
Benefits Reduces gum inflammation and bleeding
Suitable For Gingivitis, Periodontitis
Formulation Herbal
Application Gel format
Details
- Himalaya HiOra GA Gum Astringent Gel is a herbal oral care product designed to provide relief from gum inflammation and bleeding.

- Key features of this gel include its natural ingredients such as Triphala and Alum which are known for their astringent properties to reduce swelling and bleeding in the gums.

- This product is suitable for individuals experiencing gum problems such as gingivitis, periodontitis, and other oral health issues.

- Pros of Himalaya HiOra GA Gum Astringent Gel include its herbal formulation, effectiveness in reducing gum inflammation, and easy application using the gel format. Cons may include potential allergic reactions for individuals sensitive to the ingredients and the need for consistent use for best results.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Specifically formulated for gum health, addressing a key need. Packaging India
Brand Strength 20 18 Himalaya is a trusted brand in the Ayurvedic segment. Brand Equity
Category Momentum 20 15 Growing demand for natural oral care products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 0 Limited direct competition in the gum astringent gel segment. Euromonitor
Use-case Advantage 5 3 Convenient and easy-to-use gel format for gum health maintenance. Healthcare India
Final Market Score 100 66/100 (3.30/5) Strong brand and product fit in a growing segment, but price positioning could be optimized.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Specifically formulated for gum health, addressing a key need.
    Sources: Packaging India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Himalaya is a trusted brand in the Ayurvedic segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural oral care products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Limited direct competition in the gum astringent gel segment.
    Sources: Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Convenient and easy-to-use gel format for gum health maintenance.
    Sources: Healthcare India
Summary
Strong brand and product fit in a growing segment, but price positioning could be optimized.

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Where to Buy

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StorePrice (₹)DeliveryRatingLink
Netmeds
60.00 2-4 days 4.2/5 Buy Now
1mg
60.00 2-3 days 4.3/5 Buy Now
Apollo Pharmacy
65.00 N/A 4.1/5 -
MedPlus
70.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.170.00 Rs.229.00

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Rs.170.00 Rs.229.00