Himalaya Erina EP Shampoo for Dogs and Cats| Anti-Tick and Flea Formula with Natural Ingredients for Healthy Skin and Coat | 450 ml

This Himalaya Erina EP Shampoo is specially formulated for dogs and cats to help combat ticks and fleas. It is made with natural ingredients that are gentle on your pet's skin while effectively getting rid of these parasites.

Key Features:
- Anti-tick and flea formula
- Enriched with neem and eucalyptus
- Promotes a healthy skin and coat
- Suitable for both dogs and cats
- 450 ml quantity

For whom:
This shampoo is ideal for pet owners looking for a natural and effective solution to keep their dogs and cats free from ticks and fleas. It is suitable for all breeds and ages of dogs and cats.

Pros:
- Made with natural ingredients
- Helps in maintaining a healthy skin and coat
- Easy to use
- Effective in getting rid of ticks and fleas

Cons:
- Some users may find the scent too strong
- May require frequent use for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-tick and flea formula with natural ingredients.	Pet Gazette
Brand Strength	20	15	Himalaya is a trusted brand known for natural pet care solutions.	Brand Equity
Category Momentum	20	10	Growing demand for pet grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pet World
Competition	10	8	Facing competition from other established pet grooming brands.	Pet Business Review
Use-case Advantage	5	3	Addresses common skin and coat issues in dogs and cats.	Pet Care Today
Final Market Score	100	66/100 (3.30/5)	Himalaya Erina EP Shampoo for Dogs and Cats offers a competitive solution in the growing Indian pet grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—